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Connected CRM- Customer Strategy as a Business Strategy in Specialty Retail

Presented by: Rod Ford,Sr. Vice President & General Manager, Specialty Retail, Merkle

Merkle’s Rod Ford,Sr. Vice President & General Manager, Specialty Retail, hosted a webinar titled “Connected CRM: Customer Strategy as a Business Strategy in Specialty Retail” on November 14th.
The webinar discussed connected CRM, and how it delivers a more intimate view of not just what the customer has purchased, but where they are showing interest. Connected CRM can help specialty retailers develop new techniques for building trust with consumers. Throughout the webinar, Rod Ford defined how the specialty retail industry is changing and he provided a blueprint for how specialty retailers can succeed in a customer-driven market.