You asked for it, now "get it." The goal is to optimize customer engagement at large - to improve the user experience of your site, enhance your contact strategy and go after the keywords that put you one click away.
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Customer Experience: A Key Brand Differentiator
TJ Claridge, Senior Manager for Analytics at Merkle, and Frank Lee, Senior Director Analytics at Merkle, discuss how customer trust is a competitive advantage, how to reveal a maturity map to see where your company fits in this process, and how a team should be structured for success so that the experience is a corporate adoption and not an afterthought.
With marketers spending more and more of their budget on personalization tactics, the need for people-based marketing strategies is growing and customer relationship marketing (CRM) is beginning to evolve. In this article, Jose Cebrian will touch on the best ways to harness customer data and how to utilize that data across multiple channels, deepening the connection between marketers and customers.