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Customer Strategy as a Business Strategy in Specialty Retail

In the age of digital, it’s not just our media and channels that have changed, consumers themselves have changed. They have many more options for interaction than ever before and now control and choose which marketing messages they wish to receive, when they wish to interact, and through which media they prefer the conversation to occur. Download this point of view paper to read more about how the specialty retail industry is changing and how specialty retailers can succeed in a customer-driven market.