We believe the next generation of social commerce will be the extension of the Facebook experience at the retailer website and the integration of social media data into multi-channel CRM programs. Read about the primary benefits of an Open Graph social commerce approach.
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Designing a Full-Funnel Facebook Audience Architecture
In 2018, Facebook accounted for 21.8% of total digital ad spend. With that weight of investment, getting Facebook right is critical to the success of your media program, and it all begins with your audience. Viewers of this webinar will be walked through the range of Facebook targeting capabilities, including using first-party data and signal-based full-funnel audience strategies. Join Merkle as we share best practices for maximizing your Facebook dollars through highly relevant, data-driven Facebook audience strategies.
