Adobe Experience Manager (AEM) helps marketers get personalized, content-led experiences into market faster. A successful implementation happens at the cross section of customer strategy, user experience (UX), technology strategy, analytics, data, creative, content strategy, and agile project management. But bringing all these factors together often creates opportunities for misses and mismanagement. And, it impacts your ability to realize the full power of your AEM investment.
We’ve rounded up the 10 biggest missteps that can extinguish your AEM success. Whether you’re exploring a new AEM implementation or ready to revamp your existing experience, this e-Book will help you avoid the worst and set you up to deliver the best.