Due to the quickly-evolving landscape of loyalty marketing, HelloWorld, A Merkle Company, has published our second annual barometer report to keep marketers ahead of the curve. The current analysis reveals how consumers really feel about reward programs, where mindsets are shifting, and gives a peek into near-term trends, so brands can ensure their strategies are not only current, but remain relevant and impactful.
The report, which is based on a survey of more than 1,500 consumers in the United States, delves in to the following areas:
- The evolution of the loyalty landscape
- What consumers expect from loyalty programs
- Personalization and recognition
- Preferred ways to earn
- Driving emotional loyalty
- Emerging technology and what's on the horizon
Did you know?
Download the report to learn more.
You might also be interested in:
How CRM can Inform Planning and Budgeting
Organizations can evolve even further by utilizing customer data and insights to inform planning and budgeting
Holiday 2019: What Really Happened During Cyber 5 and What’s Yet to Come?
The Cyber 5 (Thanksgiving through Cyber Monday) is a crucial period for retailers. Learn how this year went as well as what's yet to come.
