Due to the quickly-evolving landscape of loyalty marketing, HelloWorld, A Merkle Company, has published our second annual barometer report to keep marketers ahead of the curve. The current analysis reveals how consumers really feel about reward programs, where mindsets are shifting, and gives a peek into near-term trends, so brands can ensure their strategies are not only current, but remain relevant and impactful.
The report, which is based on a survey of more than 1,500 consumers in the United States, delves in to the following areas:
- The evolution of the loyalty landscape
- What consumers expect from loyalty programs
- Personalization and recognition
- Preferred ways to earn
- Driving emotional loyalty
- Emerging technology and what's on the horizon
Did you know?
Download the report to learn more.
You might also be interested in:
What is the Real ROI of Attribution?
With the advent of digital marketing and machine-based learning, technology has revived the hopes of marketers in their ability to quantify the value they and their campaigns bring back to the business.
What a Cloud-Based Data Solution Means for Data Scientists, Marketers, and IT
Cloud computing has gained popularity due to the lower upfront capital investment, flexible cost and support models, scaling on demand, and the increasing number of platforms and services in the cloud. Here, we will share lessons and implications for data scientists, marketers, and IT looking to leverage a cloud-based data solution.
