We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Google Playbook

Data-driven Marketing in the Google Marketing Platform

Google gives you the pieces. We help you put it together and make it work.

Marketers can finally combine big data assets with real-time modeling to inform the activation of their media campaigns, all within the Google platform. Understand the context of users, predict their intent, and ensure they receive the messaging and user experiences that match their needs.

In this playbook, we explore how to connect Google's unified advertising and analytics platform, Google Marketing Platform (GMP), to Google Cloud to drive more informed performance marketing. See how Merkle is helping automotive brand Mini deliver true people-based marketing with the results we’ve always known were possible.