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2020 Loyalty Barometer Report

What Consumers Think of Loyalty & Rewards Programs

 

Loyalty programs can be found everywhere these days, and marketers know all too well that the proliferation of these programs makes it difficult to break through the noise and capture consumer attention.

To truly stand out from the crowd, brands must go beyond the transaction to create enhanced experiences and engagement opportunities across the entire customer journey.

 

Learn the #1 cause of dissatisfaction with loyalty programs and find out what consumers think:

35 %
Want to be able to unlock additional features or use tools to find products
86 %
Want to select the benefits and rewards they receive
59 %
Indicate that the most important way a brand can interact with them is through surprise offers and gifts

 

This annual report highlights what you need to know for 2020 to ensure your loyalty and rewards strategies are not only current but relevant and impactful.