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2021 B2B Trends e-book

2021 B2B Trends e-book

Take on the Biggest B2B Marketing Trends of 2021

2020 required many B2B marketers to take big steps forward in their digital transformations. In a complex marketing ecosystem, choosing the right approach, technology, and strategy can be a real challenge. Read Merkle’s e-book for strategic guidance on addressing the biggest B2B marketing trends in 2021. This includes: 

  • Tactically embracing B2B e-commerce in your CX strategy
  • Incorporating the best of virtual events as in-person gatherings reemerge
  • Personalizing content at the top of the funnel to support self-serve purchase journeys
  • Investing in identity solutions to adapt to the death of the third-party cookie
  • Leveraging first-party data to activate new applications of AI
  • Integrating B2B loyalty solutions into your entire CX strategy
  • Delivering relevancy to a younger group of new B2B decision-makers