In a quickly evolving loyalty marketing landscape, the Loyalty Barometer Report allows brands to stay ahead of the curve by planning for shifts in consumer thinking and offering strategies required to stay relevant and impactful.
Our fourth annual report dives into how consumers really feel about rewards programs and where brands may need to pivot.
Our research also uncovered these key findings:
Discounts and free products remain top rewards
81% of consumers want a relationship with a brand
Surprises and convenience drive emotional connections