We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×
5 Holiday Promotions to Drive Identity

5 Holiday Promotions to Drive Identity

How Promotions Drive Identity

We all know promotions drive revenue, but did you also know they can drive identity? Each time a consumer visits your promotion, a new opportunity to gather zero- and first-party data is born. Promotions can be stand-alone engagements or tied to existing loyalty programs — creating brand moments and accelerating identity-centered marketing strategies, which are especially important during the critical holiday season.

Across the entire customer journey, from discovery and purchase to retention and advocacy, promotions work alongside media and CRM to drive and convert consumers in the moment. Learn more about these five ways your holiday promotions can help you increase consumer engagement and capture identity data:

  • Wish List
  • Days of Giving Sweepstakes
  • Engagement Hub
  • Hashtag Sweepstakes
  • Augmented Reality (AR) Promotions