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7 Reasons CMOs Care About Promotions

7 Reasons CMOs Care About Promotions

How digital engagement and rewards drive brand results

With the challenges in today’s marketplace – inflation, supply-chain issues, and pandemic recovery to name a few – brands are looking for new ways to drive results and increase profits.

Whether your brand needs to gather first-party data, engage new users, or nurture brand advocates, promotions are a creative way to drive results and ultimately impact the bottom line. Promotions leverage proven game mechanics to spark emotion and drive specific behaviors as part of a value exchange between your brand and its audience. This provides a great opportunity to build trust by giving consumers content that they care about before they’ve even purchased a product or service.

And the stats speak for themselves:

  • 40%+ of chance-to-win registrants opt in for future engagement (Merkle Benchmarks)
  • 81% of consumers want a relationship with a brand (Merkle, Loyalty Barometer Report, 2021
  • 30-50% increase in media response rates (Merkle Benchmarks

Download this ebook for seven promotion strategies and tangible executions to help overcome your business obstacles and connect with consumers.

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