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The B-to-B Marketer’s Guide to the New Age of Account-Based Marketing

Account-based marketing (ABM) has been a favored discipline of B-to-B marketers for over a decade. The beauty of ABM is that it allows marketers to hone in on target companies and message decision makers at those companies through a mix of marketing activity.

Data, machine learning, and the ability to personalize every facet of a B-to-B brand’s message are both exciting and confounding developments in the world of ABM. How do you align your internal teams to effectively leverage all that ABM has to offer? Download our e-book to ready your brand for the new and exciting future of ABM.

In this report, you’ll learn:

  • The fundamentals of a modern ABM program
  • What technology you need to set yourself up for success
  • How to evolve your internal teams to break down silos that hinder advanced ABM
  • What accountbased everything entails and means for your organization
  • Key ABM trends to which you should pay attention