The Baidu Marketing Playbook

Dos & Don'ts for Digital Advertising in China

While ripe with opportunity, it’s no secret that China can be a complex and challenging market for digital marketers. Concerns around translation, transparency and different technology can be overwhelming. But marketers can’t afford to let the complexity hold them back from the potential opportunity.

This guide will show you what it takes to successfully launch your digital media program in China, common pitfalls to avoid as well as how other marketers have successfully launched and scaled their programs.

Readers will learn:

  • About the China digital media landscape
  • About which channels will best fit their needs, from Baidu to WeChat and more
  • Must-do strategies to set them up for success
  • Common mistakes and how to avoid them

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