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Breaking Down Barriers in Travel Loyalty Programs

Loyalty programs have traditionally focused on “road warrior” business travelers for their frequent trips and high-value transactions. But leisure travel is growing worldwide, and more consumers (particularly Millennials) prefer to spend their money on experiences over material goods. As a result, more hotels, resorts, and other brands are re-investing in loyalty across all customer segments: business, leisure and “bleisure” travelers.

Loyalty programs are crucial to staying relevant to travelers before, during and after their trips, and in today’s digitally connected travel market, brands must engage frequent and less frequent travelers alike, creating a “relationship memory” with each customer that inspires a love for travel and brand loyalty.