We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

The Business Case for Optimizing Customer Journeys

If one bad experience is enough to stop a customer from doing business with a brand, what does that say about the mounting expectations that marketers are facing?

Consumers are not just comparing their experiences with your brand against those they’ve had with your direct competitors; today, they’re comparing their experiences with your brand against the best experiences they’ve ever had — with any brand. There’s little doubt that optimizing your customer journeys makes sense for your brand and your bottom line; but it’s easier said than done.

Merkle digs into the non-linear funnel that makes up the new customer journey. Through real-life cases, we detail the challenges and immense opportunities that surround optimization. You’ll gain understanding of:

  • The critical capabilities of the data that reveals a 360-degree view of the customer
  • The intelligence required to really understand your audience
  • The strategic roadmap to execute on a people-based marketing strategy