We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

CRM vs. Loyalty: This Time It's Personal

Loyalty and CRM. CRM and loyalty. For many brands and retailers, these two concepts are usually mentioned in the same breath. 

Both, when performing at their best, grant brands insights into the behaviors and motivations of their customers, and both are tools that enable personalized engagement.

In this report, you will learn:

  • The difference between CRM and Loyalty
  • The challenge of getting them to work together despite many commonalities
  • The benefits of a combined solution; creating personal customer experiences'