We’d like to offer you a complimentary guru session, where you can discuss your challenges with experts and get actionable insights to help meet your goals. Pick a topic of your choice across activation, identity, analytics and data, and tech and cloud.
Review your current opportunities and challenges in activating marketing in a customer first world across channels and internal teams. Review the key elements of putting the customer at the center of your marketing planning, what it means for your organizational structure, how you engage new aspects of data in privacy compliant activations and ideate on new ways to think about delivering experiences in the next age of technology capabilities beyond the page and app world.
Discuss current size of first-party identity and data universe and approach to procuring this data, unifying disparate offline, online data, and other sources, and how it’s used to enable addressable and personalized experiences. We’ll get an understanding of your business priorities, discuss common use cases across CRM, media, and experience, and how Merkury can help your organization prepare for, and capitalize on the cookieless future.
Discuss the maturity and effectiveness of your organization’s Analytics practice and data assets with Merkle’s subject matter experts. We’ll work with you to understand desired use cases, assess what’s working and what isn’t, and recommend measures to help your organization achieve its desired objectives.
Discuss how your current martech stack enables real-time data sharing across all channels (both online and offline). We’ll gain an understanding of how you resolve identities across identifiers. Our experts will also share how the cloud is a powerful and scalable solution to help achieve your goals and KPIs. We’ll answer your questions and provide actionable next steps to deliver your customers with truly connected customer experience.