Within our climate of unprecedented business disruption and uncertainty, what are marketers doing to change gears, and how are they organizing their operations to become more resilient? Could there be a silver lining in this disruption that will drive better experiences?
In this report, we bring you cross-industry analysis of marketing statistics and trends in addition to articles and case studies to help you make better business decisions. Learn about the principles of agile marketing, and find out how recent privacy regulations (CCPA) are having a positive impact on customer engagement.
Featured This Quarter
plan to increase agile adoption
see positive impact from privacy regulations (CCPA) IT
of marketers use 1st and 3rd party data for personalization
of respondents concerned with accurate inventory of customer data
We surveyed more than 400 marketers at major North American and UK brands, spanning several industries, about their priorities for customer engagement. Get context and analysis for these findings and much more in the report.
6 Core principles to succeed with agile marketing
Consumer privacy regulations put marketers on path towards better personalization
Featured Case Studies
A subscription-based automotive services provider achieved significant improvement in efficiencies and, more importantly, now has a team that works together and has visibility into progress.
Global insurance company, Aviva transforms its business with data integration and agile organizational restructuring.
The Myths (and Truths) of Agile Marketing: Keep Your Journey on Track
There’s never been a better time for marketers to strive for agility, collaboration and efficiencies. Merkle’s Q2 2020 Customer Engagement Report found that 85% of marketers plan to increase their adoption of agile marketing practices and 57% have a formal plan to do so. This should create a boom in agile marketing across enterprises over the next two years. Still, many marketers have not anticipated the complexity of implementation.