We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Rules of Engagement #2

Re-engage Your Inactive Email Addresses

Rule #1 discussed the importance of removing inactive email addresses to improve inbox placement rates and ROI.

But what about those inactive customers who still want to receive emails? How do you strategically re-engage those who have not shown engagement within the past year?

The second part of the series explores several factors to consider when building a re-engagement program.