Recently, the single-page website (SPW) has gained mainstream attention due to the popularity of major influencers such as Twitter. Technological updates have made it possible to develop fast-loading, slick-looking single-page sites.
However, the SPW presents a challenge for organically bringing in new search traffic. In order to maximize as many signals for engagement, authority and trust as possible, Merkle developed a crosschannel approach to building these new websites with organic search strategies in mind.
- Overcoming keyword targeting challenges
- Why linking is still critical
- How to handle responsive design and optimization alongside SEO considerations