A Customer-Centric Approach to Digital Marketing Analytics
No marketing campaign exists in a vacuum; interaction with multiple channels and media across various customer engagement points characterize a customer’s actual experience.
As the complexity of the marketing environment evolves, it is imperative for marketers to shift from a campaign-focused to a customer-focused mentality. By putting the customer at the center of data analytics, deeper insights can be driven and a point of competitive differentiation created.
Download our free white paper to explore how a customer-centric marketing analytics dashboard can be used to make more integrated and effective marketing decisions.
Creating a customer insights platform
How media can be used to increase the value of existing customers
Discovering the kind of media that attracts new customers
How customer interaction with media differs by geography