The end of cookies and the new horizon: 6 ways marketing will improve
As governments and businesses respond to consumer demands for greater privacy control and protection through regulations such as General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), what will the post-cookie, marketing landscape look like? And what opportunity will come from it?
A cookie-less world will change how customer experiences are activated, managed, and measured. This guide lays out six innovative ways brands can be compliant and consumer-friendly, to collect, enrich, and organize their first-party data and transform customer experiences.
Forrester names Merkle a large established player in identity resolution
Forrester’s Q3 2020 Now Tech report on Identity Resolution examines the identity resolution landscape, including an overview of vendors by size, functionality, geography and market focus.