Understanding How Experience Affects Where Consumers Spend Their Dollars
We found that 66% of consumers care more about experience than price when making a brand decision. That’s a lot of emphasis on experience. And, it’s proof that if your interactive experience is lacking, you are likely losing business. So, how much of an impact does your online experience have on the bottom line? And, how much does a focus on customers matter? We conducted consumer research to find out. Get our report to learn just how and why consumers consider experience to be a top factor in where they choose to spend their dollars.
In this report you will learn:
What consumers consider most important in their experience with a brand
Why consumers hesitate when making a purchase
The real impact your site experience could be making on your bottom line
Discover What Your Audience Is Thinking, Feeling, and Doing on Your Website
But because all projects have unique differences, UX teams should tailor their research approach to fit the needs of each one. When determining an appropriate methodology, the True Intent Study shines because of its efficiency, effectiveness, and scalability.