We’re thrilled to say Merkle is named a Leader in The Forrester Wave™: Loyalty Solutions, Q2 2021.
The report calls out our comprehensive set of services and Loyalty Experience Management offering. Merkle is the top-ranked vendor in the Strategy category, scoring the highest among all vendors evaluated. We also received the highest possible score in 13 criteria, including:
Strategy and analytics services
Program definition and member engagement
Integration and partnerships
Global support and deployment
“Merkle pairs tech with a comprehensive set of packaged services to power what it calls Loyalty Experience Management (LXM), a data-led loyalty ecosystem that focuses on customer experience (CX) enablement and human loyalty.” -The Forrester Wave