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The Forrester Wave™: Loyalty Solutions, Q2 2021

We’re thrilled to say Merkle is named a Leader in The Forrester Wave™: Loyalty Solutions, Q2 2021.

The report calls out our comprehensive set of services and Loyalty Experience Management offering. Merkle is the top-ranked vendor in the Strategy category, scoring the highest among all vendors evaluated. We also received the highest possible score in 13 criteria, including:
 

  • Solution vision
  • Strategy and analytics services
  • Program definition and member engagement
  • Integration and partnerships
  • Global support and deployment

 

Read the press release

 

“Merkle pairs tech with a comprehensive set of packaged services to power what it calls Loyalty Experience Management (LXM), a data-led loyalty ecosystem that focuses on customer experience (CX) enablement and human loyalty.” -The Forrester Wave