The insurance customer's buying power has dramatically changed in the last ten years. Transactions that used to happen in person or during a web site visit are now taking place across multiple channels — starting in one channel and ending in another.
According to J.D. Power:
Today, customers demand exceptional service and instant gratification in all their interactions, including insurance. They hold the power to shop around, leave, share their experiences on social media, and generate a negative impact on your brand.
In this white paper you will learn:
- 5 steps to transforming customer engagement
- The principles of personalization and the ‘segment of one’
- The ideal optimized omni-channel experience
- How to figure out the next-best action for your customers
For your brand to deliver decisive interactions, you need a data-driven, decisioning foundation.Learn About Our Pega Partnership