We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

The Future of Customer Engagement: What Banking & Consumer Finance Market Leaders need to know

Banking has changed dramatically since the days of visiting the local branch a few times a week. Online and mobile banks let customers conduct most of their daily transactions without ever setting foot in a brick-and-mortar bank

Today, traditional banks have increasingly embraced digital banking. However, J.D. Power & Associates revealed that only 31 % of people think their banks are customer-centric and 71 % of consumers want a consistent experience across every channel.

In this white paper, you’ll hear how leaders like Ally, GoBank, and Bank of America are successfully transforming to improve customer engagement.

Key takeaways include:

  • The fundamentals of personalization
  • 5 steps to transforming customer engagement
  • Ways to optimize the omni-channel experience
  • How to determine the next best action for your customers