The Future of Customer Engagement: What Banking & Consumer Finance Market Leaders need to know
Banking has changed dramatically since the days of visiting the local branch a few times a week. Online and mobile banks let customers conduct most of their daily transactions without ever setting foot in a brick-and-mortar bank
Today, traditional banks have increasingly embraced digital banking. However, J.D. Power & Associates revealed that only 31 % of people think their banks are customer-centric and 71 % of consumers want a consistent experience across every channel.
In this white paper, you’ll hear how leaders like Ally, GoBank, and Bank of America are successfully transforming to improve customer engagement.
Key takeaways include:
The fundamentals of personalization
5 steps to transforming customer engagement
Ways to optimize the omni-channel experience
How to determine the next best action for your customers
Planning for a New Reality: Marketing Strategies for Insurance and Wealth Management
Like it or not, the marketplace that insurance and wealth management marketers operate in is fundamentally altered. The COVID-19 crisis has forced consumers into a heightened digital world, so their expectations are higher than before. Many leaders see the weaknesses in the online experience and supporting tech stack and are looking to shore up those gaps quickly.
Moving Beyond the Crisis: Banking and Finance marketing priorities for successful relaunch
The financial services sector continues to be turned upside down by the COVID-19 crisis. Changes in customer behaviors coupled with disruption to processes and operations have created both challenges and opportunities for banks, lenders, and other financial firms.