We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Generation Z eBook

We’ve pulled together some updated Gen Z research and want to share six ways to reach Gen Z throughout the purchase cycle. We’ll show you how to apply storyliving, phygital, and gamification tactics to your brand and how to leverage insights into the generation to accomplish the following:

  • Connect on YouTube and Instagram
  • Engage through augmented reality
  • Get them to interact with your brand at-shelf
  • Make your brand the key to unlock cool experiences
  • Try your hand at web-based gamification
  • Generate ongoing engagement with competitive gaming

Gen Z - connecting with them through loyalty and promotions