We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Generation Z eBook

We’ve pulled together some updated Gen Z research and want to share six ways to reach Gen Z throughout the purchase cycle. We’ll show you how to apply storyliving, phygital, and gamification tactics to your brand and how to leverage insights into the generation to accomplish the following:

  • Connect on YouTube and Instagram
  • Engage through augmented reality
  • Get them to interact with your brand at-shelf
  • Make your brand the key to unlock cool experiences
  • Try your hand at web-based gamification
  • Generate ongoing engagement with competitive gaming

Gen Z - connecting with them through loyalty and promotions