How Beauty Programs Show What Loyalty Really Looks Like
Beauty shoppers tend to be highly motivated, enthusiastic and social, favoring experiences over transactions. At the same time, beauty brands have a strong need for the kind of actionable data that loyalty initiatives can deliver. In short, the beauty industry is perfectly suited for loyalty programs.
Here’s why beauty is a loyalty marketer’s dream, an opportunity to build a fun, engaging brand identity that requires just the right mix of transactional and experiential rewards.