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How Beauty Programs Show What Loyalty Really Looks Like

Beauty shoppers tend to be highly motivated, enthusiastic and social, favoring experiences over transactions. At the same time, beauty brands have a strong need for the kind of actionable data that loyalty initiatives can deliver. In short, the beauty industry is perfectly suited for loyalty programs. 

Here’s why beauty is a loyalty marketer’s dream, an opportunity to build a fun, engaging brand identity that requires just the right mix of transactional and experiential rewards.