One of the most significant shifts in the business landscape over recent years has been the move to in-house marketing – bringing agency services inside the organization. In-housing can be an empowering, positive move that enables greater speed, more agility, and better decision-making.
However, it brings its own set of significant challenges. The myriad organizational and resourcing hurdles, business and financial risks, and other roadblocks to building sustained excellence often hinder the full potential of in-house agencies.
Find out everything you need to know about the in-housing trend. Gain a full understanding of the hybrid model that will help solve your ever-changing marketing challenges within a seamless, optimized framework. Access Filter, a Merkle Company’s e-book to learn more.