We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×
 Identity Outlook 2020: The Evolution of Identity in a Privacy-First, Post-Cookie World

Identity Outlook 2020: The Evolution of Identity in a Privacy-First, Post-Cookie World

As the adoption and application of identity solutions have matured and accelerated, that growth is now challenged by the enforcement of GDPR, CCPA and, most importantly, the final deprecation of third-party cookies. This is forcing innovation among data and technology companies to replace their current cookie-centric models with new privacy-compliant approaches.

The latest research from the Winterberry Group uncovers qualitative observations and themes about identity and privacy across the US, UK, and EU markets. It sets out to concretely define identity and identity solutions and reveals a set of fundamental adjustments in how the market is expected to evolve over the next three years.

Following the release of Identity Outlook 2020, Winterberry Group consulted with providers of identity solutions to validate the composition of go-to-market pricing models.

 

New Research Added:

Identity Pricing Models, U.S. and European Forecasts
US identity solutions spend will double by 2024, reaching $8.2B. So, what does that mean for marketers? It’s time to dig in and start planning around the forecasts, so you can budget accordingly.