Loyalty program managers who aren’t seeing the results they expected shouldn’t feel alone – engagement is a challenge across all verticals for both big and small brands, new and not-so-new programs. How can managers make sure their programs keep members engaged for the long-term, and continue to deliver the positive revenue impact they were designed for?
Our recent global survey of consumers in North America, the UK and Asia found that the vast majority (80%) belong to 5 or fewer loyalty programs. Staying in a “Top 5” frame of mind is key to successful engagement, resonance and long-term financial success. Here are our best practices for successfully engaging loyalty.