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A Marketer's Guide to Identity Resolution

Identity resolution is a nuanced concept. And, its different than identity management. Generally speaking, identity resolution it is about creating a singular view of the consumer within your marketing and operational ecosystems. We believe an identity resolution solution is more than just that. In this report, you will learn about how it is the backbone for orchestrating your customer experiences, creating audience portability, and developing an integrated process for measurement and insights.

Your ability to know customers has changed based on the way you connect with them, and establishing a single ID across channels is the only way to unify marketing to individuals. Identity Resolution allows you to break through the uncertainty and gain clarity on who your message is reaching.

In this report, you will learn:

  • The role of identity resolution
  • How to onboard data and activate audiences on publishers and platforms
  • Ways to develop an integrated process for measurement and insights