Organizations must deal with an ever-changing landscape while simultaneously activating their brands and engaging customers for the long haul. They utilize customer insights to deliver the brand experiences that their target customers desire, in hopes of creating competitive differentiation.
This is the approach that enables successful Customer Relationship Marketing (CRM). Merkle recently completed a study on how large U.S. organizations drive value using CRM.
From our study findings, together with years of experience helping brands succeed through CRM, we have identified five keys to successful CRM change. These keys are designed to create focus needed to align leadership and organizational success. They represent both the greatest struggles and the most promising opportunities for organizations.
Fill out the form here to access to the report as well as the results as two downloads.