Over the last decade or so, marketing experts have presented a number of strategies and ideas designed to help brands become more customer-centric. These evolving philosophies use words and phrases like “one-to-one,” “right message, right time, right channel, right person,” “personalization,” “multi-channel,” “people-based,” and “omni-channel.”
The exciting thing for marketers is that such once aspirational ideas have slowly become reality. We have moved from one-to-all to one-to-few, with some brands reaching the elusive one-to-one. But while some companies have already started to narrow down the “right message for the right person,” many are still struggling with the “right channel at the right time.” With the seemingly insurmountable barriers to achieving true people-based marketing, for many brands, the idea of integrated omni-channel personalization is still little more than that – an idea.
Download Four Strategic Steps to Omni-Channel Personalization to learn the four essential steps required to move your marketing needle toward the elusive omni-channel status.
Key Takeaways
- How you can audit your personalization program
- How to optimize the “easy” channels
- Integrating some of the most complex channels
You might also be interested in:
Key Takeaways from PegaWorld 2019
As PegaWorld 2019 comes to a close, here are some key takeaways from the conference.
Delivering the promise of 1:1 customer engagement: Closing the gap between marketing vision and execution
Changing policyholder, prospect, agent, and advisor expectations require a new way of reaching target audiences—both in terms of channels and content. As a senior marketing executive, you have already made significant investment in marketing automation and digital delivery capabilities. Optimizing these investments is essential to delivering the personalized marketing solutions and superior customer engagement outcomes necessary for success
