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Measuring Long-Term Customer Value in the Digital Era

In the digital era where customers and the interactions they make with others are hyper-connected. Understand how to better measure customer value using customers’ digital and social potential.  

Learn why organizations need to think beyond the traditional customer lifetime value (CLV), and rather adopt a holistic approach to measuring customer value.

Key takeaways include:

  • Think and measure customer value beyond just the CLV measurement
  • Shift towards marketing and measuring customers’ digital interactions
  • Create more effective digital and marketing strategies by focusing on customers with high digital value
  • Measure the customer value results in near real-time and then evolve marketing tactics with the confidence of knowing the real customer value
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