Consumer sales and marketing organizations are capitalizing on powerful online marketing strategies to create engaging customer experiences and find highly qualified leads. With consumer lending being a highly researchable, information-intensive product, opportunities abound for consumer lenders who pounce into the online marketplace.
Unfortunately, many consumer lending organizations have been slow to move.
Hindered with data issues, increasing regulation, tightening privacy laws and market scrutiny, consumer lenders haven’t fully realized the online sales and marketing opportunity.
This whitepaper details how they can start.