Given the financial and health implications of non-adherence, the pursuit of greater levels of patient adherence is in the best interests of both the commercial and clinical sides of the healthcare industry.
This paper presents some of the definitions and elements worthy of consideration, while providing options for a brand marketer to consider as they look to increase levels of adherence.
- How to change the paradigm of CRM
- Reasons why patients might be non-adherent, and effective strategies for addressing non-adherence
- How the Affordable Care Act (ACA) will change the nature of adherence
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