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Reinventing Medication Adherence in the Digital Age

The White Paper

In this white paper, authors Kent Groves, PhD, and Croom Lawrence discuss the ongoing lack of patient adherence which is one of the biggest drivers of unnecessary costs in healthcare today. They explore how to utilize mass personalization powered by “Big Data”, plan and execute integrated adherence strategies through paid, earned, owned and shared medias including social media, identify barriers and discover new digital tactics that can create a better customer experience to drive adherence.


The Webinar

Merkle hosted a complimentary webinar, Reinventing Medication Adherence in the Digital Age, led by Kent Groves, PhD, VP, Client Leadership Group, Life Sciences, Merkle & Croom Lawrence, Sr. Director, Digital Innovations Group, Merkle. 



This presentation is a “must-attend” for brand marketers looking to deliver a meaningful improvement in patient outcomes, while leveraging traditional and evolving channels as the communication medium. The status quo is no longer acceptable, as improvement in adherence and compliance will soon to be expected under the umbrella of the Affordable Care Act, but also stand to be rewarded by ever vigilant Managed Care Organizations. Rx  will be written based on what that brand can do to help the HCPs realize improved medication adherence and improved patient health, not the relationship with the rep.

Fill out the form to download the whitepaper. For more information, or to set up a meeting with Kent or Croom, please contact our Events team today.

Featured in this report:

Relationship between patient engagement and the patient journey