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What Consumers Taught Us in the OE16 Exchange Market

Healthcare buying behavior and motivation

Learn the shopping and buying behaviors that drove decision making in the 2016 Affordable Care Act (ACA) Exchange marketplace. Leveraging an in-depth research study of the 2016 Open Enrollment season conducted by Deft Research, a leading healthcare research firm, this white paper examines what the ACA marketplace looked like as of February 1, 2016 when the Exchange markets closed.

Key Takeaways

  • You will see how people shopped, switched, and consumed information to make buying decisions.
  • You will find out what motivated them to enter the market and how they decided whether to stay with their existing carrier or switch to a new plan or carrier.
  • The goal of examining this data is to help you understand how a people-based marketing strategy can help you leverage this analysis as you plan for OE17

Figures from the report: