Learn the shopping and buying behaviors that drove decision making in the 2016 Affordable Care Act (ACA) Exchange marketplace. Leveraging an in-depth research study of the 2016 Open Enrollment season conducted by Deft Research, a leading healthcare research firm, this white paper examines what the ACA marketplace looked like as of February 1, 2016 when the Exchange markets closed.
- You will see how people shopped, switched, and consumed information to make buying decisions.
- You will find out what motivated them to enter the market and how they decided whether to stay with their existing carrier or switch to a new plan or carrier.
- The goal of examining this data is to help you understand how a people-based marketing strategy can help you leverage this analysis as you plan for OE17