In this paper, Merkle’s Troy Ihlanfeldt, Associate Partner, Insurance & Wealth Management, discusses the major factors separating winners from lower-performing companies in the insurance, wealth management and healthcare (IWMHC) industries.
These considerations are based on results from a proprietary study conducted with senior industry executives. Insights from this research indicate that companies with more advanced cCRM capabilities report stronger revenue and profit performance.
- The link between company performance and successful CRM programs
- The ideal state, and assessing how close your organization is to reaching it
- Why high growth companies embrace CRM instead of acquisition and costs
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