The golden age of television has arrived. Ground-breaking shows have consumers glued to their screens, and technology is providing them unprecedented freedom in choosing how and when to tune in to their favorite shows.
As a result, networks have numerous channels they can leverage to expand their viewership and build stronger bonds with their consumers. But stiff competition for the viewer’s attention has forced the networks to radically change the way they market their programming.
This report examines the challenges many TV networks have faced in adopting a direct-response approach to their tune-in campaigns, and it describes the solutions now available for overcoming those obstacles.
- How to run a successful direct-response campaign across devices
- How individual-level measurement, analysis, optimization, and scale is achieved in the world of TV marketing.