PLA Playbook

Your Guide to Successfully Managing Shopping Campaigns

The Google advertising space is quickly shifting, and there’s a growing emphasis on Shopping. If you’re not taking a proactive approach to the format, you’re missing a valuable opportunity to reach customers.

By providing strong data to the engines, setting a strong foundation, and implementing the growth strategies outlined in this playbook, you can maximize your brand’s performance. Jump start your Shopping Campaigns with best practices and advanced strategies from Merkle’s PLA experts.

Key Takeaways

  • Employ basic best practices to set up strong Shopping Campaigns
  • Differentiate desktop from mobile to find new opportunities for growth
  • Learn from other retailers’ strategies with branded case studies
  • Enhance performance with advanced strategies for Shopping

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