To update our prizing research from 2016, HelloWorld collected data across 1,100 responses from an independent survey to look at the value of prizing as it relates to consumer motivation. Download the report to learn nine insights from the research.
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Want to win something that makes their lives easier
Would rather win $75 in the future than $50 right now
Want to win a guaranteed small reward (ages 19 to 29)
Back-to-School shopping is a key season for many retailers, with an average spend of 26.9 billion dollars annually between 2013 and 2019. Now, with the uncertainty around when school will be back in session, concerns about the economy and its impact on consumer spending, and shifting consumer sentiment due to COVID-19, retailers need to be prepared for a back-to-school shopping season that might look different from past years.