When do consumers really start holiday shopping? And how soon should retailers start promotions?
Here are some key strategies based on the top five trends for Holiday 2019. Learn when to start Black Friday deals and how to manage your Cyber 5 promotions. Get tips about gift guides, customer preferences, and BOPIS (buy online, pick up in store). Most importantly, learn how to fine-tune your audience targeting and messaging relevance to cut through all the seasonal noise.
Back-to-School shopping is a key season for many retailers, with an average spend of 26.9 billion dollars annually between 2013 and 2019. Now, with the uncertainty around when school will be back in session, concerns about the economy and its impact on consumer spending, and shifting consumer sentiment due to COVID-19, retailers need to be prepared for a back-to-school shopping season that might look different from past years.