The last few years has prompted a surge in retail media networks that has surpassed the reliance on Amazon, Walmart Media Group, and Target’s Roundel as the only players. Now, the landscape is growing increasingly crowded and includes traditional retailers, fulfillment companies, and technology companies all vying for the same CPG and Brand dollar.
As experts in building and scaling media network, our E-Retail Media Solutions group set out to uncover and understand what retailers are focused on as they develop their digital media networks. Our research also reveals what CPG and brand manufacturers are looking for when selecting one.
Key highlights include:
85% of CPGs will spend more with retail networks
99% of retailers have a traditional shopper program
63% of retailers have non-seller brands advertising on their media network