Marketing and IT leaders continue to face new and major disruptions to their data-driven CX strategies. AEP is meeting the challenge.
The Adobe Experience Platform (AEP) represents a major innovation in the development and delivery of personalized experiences at scale – across channels, devices, and business units. CMOs and CTOs looking to unify customer profiles from disparate sources and activate this data across their marketing stack – Adobe or otherwise – need to understand the power and opportunities AEP can unlock for their organizations.
Download the eBook to learn how brands use AEP to:
Unify and standardize customer data from any system, providing a central view of customers with connectors to and from Adobe and other martech applications
Enrich, analyze, and empower data in real time to enable advanced audience definition and delivery of more meaningful experiences
Better orchestrate, manage, and attribute value to personalized experiences for data-led decision making
Activate customer data in real time with safety and security, leveraging data governance features to comply with privacy, contracts, and regulations.
Integrate with Merkle solutions like Merkury and LoyaltyPlusTM to further propel the benefits of identity-based data throughout their tech stack
More Ways To Learn: Join Our Webinar!
For a deeper dive into AEP and how it drives business outcomes – and the chance to put your questions to our expert practice leaders – register for our May 5 webinar, co-hosted by eMarketer:Intelligent Experiences: From Identity to Personalization at Scale