The Forrester Wave™: Customer Database and Engagement Agencies, Q1 2021
We’re proud to say Merkle is named a Leader in The Forrester Wave™: Customer Database and Engagement Agencies, Q1 2021.
The report guides marketing professionals through the most significant vendors in the space and details how each measure up.
Among eight customer database and engagement agencies, Merkle is top ranked in theStrategycategory and theAnalytics Servicescriterion, and received the highest possible scores in 20 of 29 evaluation criteria.
Merkle provides a full complement of critical services for the CX-focused marketer
Data Deprecation Readiness
Enabling second-party data relationships
Data Ethics and Diversity, Equity, and Inclusion guidance
”Marketers who want an agency partner that can help them flex into a future without cookies and help them deploy a data and marketing technology (martech) strategy that goes beyond marketing to permission-based 1:1 customer “conversations” should put Merkle on their short list.”
– The Forrester Wave